Avalanche Foundation Launches Visa Payment Card Targeting Emerging Markets

The card is a physical and digital payment card that allows users to spend cryptocurrency anywhere Visa is accepted.

Avalanche Foundation has partnered with Rain to launch the Avalanche Card, a physical and digital payment card that enables users to spend cryptocurrency wherever Visa is accepted, the companies announced on Monday.

The card will support USD Coin (USDC), Tether (USDT), Wrapped AVAX, and AVAX (AVAX), making it easier for people to use their cryptocurrency for their daily purchases.

The card is designed to simplify cryptocurrency payments for everyday spending, offering a seamless integration of digital assets into routine finances.

It aims to provide a practical alternative for users in areas with limited banking infrastructure or high bank charges.

“We are excited to partner with Rain to launch the Avalanche Card, which will allow people to spend their crypto at billions of merchants worldwide,” said John Wu, President of Ava Labs.

“This is a major step forward in making cryptocurrency as familiar and accessible as swiping a credit card for everyday purchases.”

The initiative was unveiled in a joint statement by Avalanche Foundation and Rain, highlighting their partnership to launch the Avalanche Card.

The card will initially be available in Southeast Asia, Africa, and Latin America through Rain’s services.

It is designed to be used for contactless payments at any merchant that accepts Visa and for online purchases.

The cardholders will be able to fund their card quickly and easily with crypto through the Rain app, which will also provide them with clear statements of their spending activity.

Announcing the partnership, Ben Perkins, CEO of Rain, said: “We are delighted to partner with Ava Labs to launch the Avalanche Card.

“At Rain, we are focused on making crypto accessible to everyone, and this partnership will help us to reach new customers and expand our services in key growth markets.”

The partnership between Avalanche Foundation and Rain brings together two leading innovators in the cryptocurrency industry.

Ava Labs is the core development team for Avalanche, a leading Layer 1 blockchain known for its speed, scalability, and low fees.

Rain is a fast-growing cryptocurrency exchange that provides a wide range of products and services to retail and institutional investors throughout the Middle East and Asia.

The partnership will combine the strengths of both organizations to drive the adoption of digital assets.