The strategy, popularized by MicroStrategy, has already inspired other companies, such as Bitcoin miners Mara and Riot, which have issued convertible notes to acquire more digital assets.
As 2025 approaches, market experts are predicting that corporate adoption of Bitcoin will reach new heights. According to Jake Ostrovskis, an over-the-counter trader at Wintermute, large corporates and listed companies are expected to lead the charge, followed by small and medium-sized enterprises (SMEs), expanding the universe of corporates seeking to diversify their balance sheets with digital assets.
At press time, the price of Bitcoin was hovering around US$94,028,81, having decreased by 1.9% in the last 24 hours.
The strategy, which was popularized by MicroStrategy, has already seen other companies, such as Bitcoin miners Mara and Riot, issue convertible notes to acquire more digital assets. Recently, Metaplanet announced its plans to raise $31.8 million through a bond issuance to increase its Bitcoin purchases. This approach, which is often referred to as the “MicroStrategy strategy,” not only strengthens companies' balance sheets but also boosts their market value, attracting new investors.
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Ostrovskis noted that while Bitcoin ETFs have garnered attention for their ability to raise money from pension funds and sovereign wealth funds, corporate capital tends to be more agile and flexible. “There is a significant movement of corporate companies entering the market, and this could be a key driver of Bitcoin's growth in 2025,” the analyst said.
Furthermore, tech and innovation companies are also embracing Bitcoin as a strategic asset. In addition to Bitcoin, there are expectations that Ethereum will become the next big corporate bet. Ostrovskis anticipates that companies could adopt a similar approach as they did with Bitcoin, turning into “investment vehicles” for the second-largest cryptocurrency by market capitalization. “It's only a matter of time before someone creates the MicroStrategy of the Ethereum world,” he noted.
With the growing interest in cryptocurrencies, companies across a range of industries are turning to digital assets as a way to diversify their financial strategies. The combination of features such as limited supply, decentralization, and growing global acceptance makes Bitcoin an attractive choice for strengthening balance sheets and protecting against inflation. Ethereum, on the other hand, with its robust technological infrastructure, could open up new avenues for innovation in the corporate environment.
This trend reflects a strategic shift in the market, with companies exploring the potential of cryptocurrencies to preserve value and capitalize on future opportunities.
