What is REI? What does REI mean?

Founded in 1938 as a co-op for mountaineers, REI (Recreational Equipment, Inc.) has grown into a leading American outdoor retailer specializing in outdoor gear, clothing, and accessories.

Oct 14, 2024 at 05:11 am

What is REI?

1. Company Overview:

REI (Recreational Equipment, Inc.) is an American outdoor retailer specializing in outdoor gear, clothing, and accessories. Founded in 1938 as a co-op for mountaineers, REI has expanded over the decades to become one of the largest outdoor retailers in the United States.

2. Meaning of the Name REI:

The acronym REI originally stood for "Recreational Equipment Incorporated," which reflects the company's roots as a cooperative supplying gear to outdoor enthusiasts.

3. History and Growth:

REI was founded by Lloyd Anderson and Mary Anderson in 1938 with $1,000. The co-op initially offered a limited range of mountaineering gear and supported local climbing organizations. Over the years, REI has expanded its product offerings and opened retail stores nationwide.

4. Co-op Model:

REI operates as a member-owned co-op, where customers become members by paying an initial fee. Members receive dividends based on their purchases, and they have a say in the company's decisions through its annual board elections.

5. Mission and Values:

REI is committed to promoting outdoor experiences and protecting the environment. Its mission statement reads: "To inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship." The company is a certified B Corporation, demonstrating its commitment to social and environmental responsibility.

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