Temu购物者在被低成本市场“欺骗”后声称折扣“并不像看上去的那样”

一名澳大利亚购物者向 Temu 提出投诉，称该低成本市场的折扣优惠诱使她支付超出她意愿的价格。

An Australian shopper has slammed Temu, accusing the low-cost marketplace of using "scammy" tactics to trick her into spending more than she wanted.

一名澳大利亚购物者猛烈抨击 Temu，指责这个低成本市场使用“诈骗”策略来欺骗她，让她花的钱超出了她的意愿。

The Perth woman said her first time using the website to order a bunch of random things quickly turned into a nightmare - because she kept being offered discounts.

这位珀斯女士说，她第一次使用该网站订购一堆随机商品很快就变成了一场噩梦 - 因为她不断获得折扣。

Temu has a "gamified" shopping experience, with users being hit with flashy claims of big discounts. A spokesperson for the marketplace told Yahoo Finance these offers take "inspiration from familiar activities often found at funfairs or shopping malls" and they believe it improves the "overall enjoyment of the shopping experience".

Temu 拥有“游戏化”的购物体验，用户会被华而不实的大折扣所吸引。该市场的一位发言人告诉雅虎财经，这些优惠“灵感来自于游乐场或购物中心常见的熟悉活动”，他们相信这提高了“购物体验的整体享受”。

But this shopper said she would have saved a lot of money had she not been convinced to keep adding things to her basket.

但这位购物者表示，如果她不被说服继续在购物篮中添加东西，她本来可以节省很多钱。

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Shopper claims discounts 'aren't what they seem'

购物者声称折扣“并不像看上去的那样”

She was surprised by how many times she was offered a discount on what was in her shopping cart.

她对购物车中的商品多次获得折扣感到惊讶。

"I get a pop-up saying, 'If you spin this wheel, you're gonna get a discount'," she said on TikTok. "I ain't missing out on no discounts, I'll tell you that.

“我收到一个弹出窗口，上面写着：‘如果你转动这个轮子，你就会获得折扣’，”她在 TikTok 上说道。 “我不会错过任何折扣，我会告诉你的。

"So of course I spun the f**king wheel, and there it goes. I got a discount. I was like, these guys are f**king cool. This is so cool. I am saving money here."

“当然，我转动了他妈的轮子，就这样了。我得到了折扣。我当时想，这些家伙太酷了。这太酷了。我在这里省钱了。”

Another spin-the-wheel opportunity came up and the shopper thought she must have been the "luckiest person in the world" for getting so many discounts at once.

另一个转轮机会出现了，购物者认为她一定是“世界上最幸运的人”，因为一次获得了这么多折扣。

Do you have a story? Email stew.perrie@yahooinc.com

你有故事吗？电子邮件steve.perrie@yahooinc.com

She was then given the chance to knock $130 off if she added four items in 60 seconds. While she wasn't able to get it in time, she claimed she got a 10-minute extension to secure the price markdown.

如果她在 60 秒内添加 4 件商品，她就有机会获得 130 美元的折扣。虽然她没能及时拿到，但她声称自己获得了 10 分钟的延期，以确保降价。

The shopper filled her basket with four items, a small picture frame, a shower squidgy, a t-shirt and a small trinket, thinking it would bring her total price to just $30.

这位购物者在她的篮子里装满了四件商品：一个小相框、一个淋浴软体、一件 T 恤和一个小饰品，她认为这样她的总价就只有 30 美元。

"I go and I check out, and I click that button, and then that's where the robbery occurs," she said.

“我去结账，然后点击那个按钮，然后抢劫就发生了，”她说。

"Temu, you literally scammed me to my face. Turns out that I wasn't paying that price for all of my products. I was paying that price for the last four products."

“Temu，你真的当面欺骗了我。事实证明，我并没有为我的所有产品支付这个价格。我为最后四种产品支付了这个价格。”

She said it cost her $60 just for those items, but in total, she spent $160 for both shopping baskets and shipping. She felt she wouldn't have added more products to her shopping list if she didn't think it would cut down her total bill.

她说，仅购买这些物品就花费了 60 美元，但购物篮和运费总共花费了 160 美元。她认为，如果她认为这不会减少她的总账单，她就不会在购物清单中添加更多产品。

"Don't ever feel like you're a winner when you're scrolling on Temu because you really aren't," she said. "These discounts aren't what they seem. And I hope you do better than me."

“当你在 Temu 上滚动时，永远不要觉得自己是赢家，因为你实际上不是，”她说。 “这些折扣并不像看上去的那样。我希望你比我做得更好。”

Temu's tactics put under the microscope

特木的战术被置于显微镜下

Consumer group CHOICE investigated Temu earlier this year to suss out the marketplace's discount tactics.

消费者组织 CHOICE 今年早些时候对 Temu 进行了调查，以弄清楚该市场的折扣策略。

It noted that while the gamified shopping experience usually guaranteed the discounts that were claimed, you usually had to spend a minimum amount or promote Temu to your friends on social media before you could unlock a prize.

它指出，虽然游戏化的购物体验通常可以保证所要求的折扣，但你通常必须花费最低金额或在社交媒体上向你的朋友宣传 Temu，然后才能解锁奖品。

The group said Temu creates a "sense of urgency" when shopping by sending multiple alerts and countdown timers to convince people to buy quickly.

该组织表示，Temu 通过发送多个警报和倒计时器来说服人们快速购买，从而在购物时营造“紧迫感”。

Temu was also criticised for having questionable discounts, a difficult checkout experience and "unfair" tactics during the shopping experience.

Temu还因折扣可疑、结账体验困难以及购物过程中的“不公平”策略而受到批评。

"Known as 'scarcity cues', these practices are common website 'dark patterns' – deceptive tactics designed to make you spend more than you intend. We're advocating for changes to the law to crack down on these practices," CHOICE said.

“这些做法被称为‘稀缺线索’，是常见的网站‘黑暗模式’——旨在让你花费超出预期的欺骗性策略。我们主张修改法律以打击这些做法，”CHOICE 说。

Onus is on the shopper for what they're buying

购物者对所购买的商品负有责任

A spokesperson for Temu told Yahoo Finance that they aim to make the shopping process as "accessible, affordable, and enjoyable" as possible.

Temu 的一位发言人告诉雅虎财经，他们的目标是让购物过程尽可能“方便、实惠、愉快”。

"For instance, our time-limited deals mirror the concept of flash sales in physical stores," they said.

“例如，我们的限时优惠反映了实体店限时抢购的概念，”他们说。

"Similarly, our prize wheels and lucky draws take cues from shopping mall promotions, and our interactive games are akin to funfair attractions. The coupon giveaways are common in customer loyalty programs.

“同样，我们的奖品轮盘和幸运抽奖也从购物中心的促销活动中汲取灵感，而我们的互动游戏类似于游乐场景点。优惠券赠品在客户忠诚度计划中很常见。

"The idea is to translate these offline experiences into the digital realm, offering a sense of familiarity and fun in online shopping."

“我们的想法是将这些线下体验转化为数字领域，为在线购物提供熟悉感和乐趣。”

Other Temu shoppers also claimed the woman who complained about being conned into spending more than she wanted needed to take responsibility.

其他 Temu 购物者也声称，那位抱怨自己被骗花得比自己想要的多的女士需要承担责任。

"You weren't paying attention. Temu are the best. Just get a price adjustment,"

“你没注意。Temu是最好的。调整一下价格吧。”