麦当劳和 Doodles 联手打造独家数字和实体体验

除了引人注目的杯子设计之外，此次合作还为客户提供了独特的数字体验。

Fast food giant McDonald’s is teaming up with NFT collective Doodles for a new Web3 campaign rolling out across the United States.

快餐巨头麦当劳正在与 NFT 集体 Doodles 合作，在美国推出一项新的 Web3 活动。

The collaboration will see a range of Doodles-themed experiences integrated into the McCafé menu and app, alongside a limited-edition physical apparel collection.

此次合作将把一系列以涂鸦为主题的体验融入到 McCafé 菜单和应用程序中，同时还将推出限量版实体服装系列。

Customers purchasing a McCafé beverage through the McDonald’s app will also unlock a digital “pack ripping” experience. These digital packs will include unique Doodles-themed items such as character accessories, digital wearables for avatars, and access to animated content on Doodles’ Stoodio platform.

通过麦当劳应用程序购买麦咖啡饮料的顾客还将解锁数字“撕包”体验。这些数字包将包括独特的 Doodles 主题物品，例如角色配件、虚拟人物的数字可穿戴设备以及 Doodles 的 Stoodio 平台上的动画内容。

The partnership will also extend into the physical realm, with a limited-edition collection of co-branded apparel and accessories. The collection blends McDonald’s iconic imagery with Doodles’ artistic flair, featuring T-shirts, hoodies, sweatpants, mugs, and more.

此次合作还将延伸到实体领域，推出限量版联名服装和配饰系列。该系列将麦当劳的标志性形象与 Doodles 的艺术风格融为一体，包括 T 恤、连帽衫、运动裤、马克杯等。

Adding a musical element to the campaign, a new song titled “Good Mornin'” will be featured in the campaign. The track is performed by artist Marley Bleu and produced by Pharrell Williams, who joined Doodles as Chief Brand Officer in 2022.

为活动增添音乐元素，一首名为“Good Mornin'”的新歌将在活动中亮相。这首歌曲由艺术家 Marley Bleu 演唱，并由 Pharrell Williams 制作，后者于 2022 年加入 Doodles 担任首席品牌官。

This collaboration marks McDonald’s latest effort to enhance its coffee offerings and engage customers through innovative, culturally relevant partnerships. By integrating digital collectibles and exclusive content, McDonald’s aims to create a more immersive and enjoyable experience for its patrons during the holiday season.

此次合作标志着麦当劳通过创新、文化相关的合作伙伴关系增强其咖啡产品并吸引顾客的最新努力。通过整合数字收藏品和独家内容，麦当劳旨在为顾客在节日期间创造更加身临其境和愉快的体验。