游戏行业采用通证经济学来获取用户，优先考虑游戏玩法

尽管存在一些阻力，行业高管预测游戏工作室将继续使用空投和激励措施来吸引玩家。这些激励措施是获得市场份额的有效方式，但工作室强调提供有趣的游戏体验以确保玩家保留的重要性。无法提供引人入胜的游戏玩法的游戏，无论其代币经济如何，都可能会失败。

Gaming Industry Embraces Tokenomics Despite Resistance, Emphasizing Gameplay Value

尽管存在阻力，游戏行业仍拥抱代币经济，强调游戏价值

Despite initial skepticism, gaming studios are embracing tokenomics, employing airdrops and other incentives to attract players and bolster their market share. Industry executives maintain that token-based incentives provide a potent tool for user acquisition, but caution that games must prioritize engaging gameplay to sustain player interest.

尽管最初持怀疑态度，游戏工作室正在拥抱代币经济学，利用空投和其他激励措施来吸引玩家并提高市场份额。行业高管认为，基于代币的激励措施为获取用户提供了有效的工具，但警告说，游戏必须优先考虑吸引人的游戏玩法，以维持玩家的兴趣。

The Allure of Airdrops

空投的魅力

According to Kieran Warwick, founder of gaming studio Illuvium, airdrops offer an effective means of acquiring market share. However, he emphasizes that poorly executed games risk losing players if they fail to deliver on entertainment value.

游戏工作室 Illuvium 创始人 Kieran Warwick 表示，空投是获取市场份额的有效手段。然而，他强调，如果游戏无法提供娱乐价值，执行不佳的游戏就会面临失去玩家的风险。

"The problem with using tokenomics as a marketing tool is that it only works if you have a great product to back it up. Otherwise, your player retention will be abysmal," Warwick explains.

“使用代币经济学作为营销工具的问题在于，它只有在有出色的产品支持的情况下才有效。否则，你的玩家保留率将非常低，”Warwick 解释道。

Shi Khai Wei, founder of venture capital firm LongHash Ventures, echoes Warwick's sentiments. While tokenomics can effectively attract users, he stresses the paramount importance of engaging gameplay.

风险投资公司 LongHash Ventures 的创始人史凯伟也赞同沃里克的观点。虽然代币经济学可以有效吸引用户，但他强调吸引人的游戏玩法至关重要。

"Crypto is excellent at user acquisition, but to retain players, you need to have fun gameplay. Otherwise, they'll move on to something else," Wei asserts.

“加密货币在用户获取方面非常出色，但为了留住玩家，你需要有有趣的游戏玩法。否则，他们会转向其他领域，”魏断言。

Axie Infinity, a popular blockchain game, emerged as a notable success story. However, a recent $650 million bridge hack and other challenges made it difficult for the game's creator, Sky Mavis, to retain players during the ongoing bear market.

Axie Infinity 是一款流行的区块链游戏，成为了一个引人注目的成功故事。然而，最近发生的价值 6.5 亿美元的桥梁黑客攻击事件和其他挑战使得该游戏的创建者 Sky Mavis 在持续的熊市期间很难留住玩家。

Striking the Right Balance

取得适当的平衡

Experts believe that creating games with sustainable economics, optimized token emission schedules, and incentives for engaging gameplay will be crucial for long-term success.

专家认为，创造具有可持续经济、优化代币发行计划以及对参与游戏的激励措施的游戏对于长期成功至关重要。

Wei emphasizes that finding the right balance is essential. "Games that figure out sustainable economics, the right emission schedules, attracting the right kind of players, and incentivizing the right kind of gameplay are the ones that will survive," he says.

魏强调，找到适当的平衡至关重要。 “那些能够找出可持续经济、正确的发行时间表、吸引正确类型的玩家并激励正确类型游戏玩法的游戏才能生存下来，”他说。

The Role of Airdrop Farmers

空投农民的作用

Warwick acknowledges that token incentives may attract players solely interested in financial gain, but he views this as a necessary evil to grow the player base.

沃里克承认，代币激励可能会吸引只对经济利益感兴趣的玩家，但他认为这是扩大玩家基础的必要之恶。

"It also gets us the attention that we need from people who are gamers in the space," he adds.

“这也让我们得到了该领域玩家所需要的关注，”他补充道。

Illuvium recently released 200,000 ILV tokens, valued at approximately $25 million, as part of its six-month Play-to-Airdrop initiative. Players can collect these tokens through various in-game activities.

Illuvium 最近发行了 200,000 个 ILV 代币，价值约 2500 万美元，作为其为期六个月的 Play-to-Airdrop 计划的一部分。玩家可以通过各种游戏内活动收集这些代币。

GameFi's Evolution

GameFi 的演变

Gabby Dizon, CEO of Yield Guild Games, believes that airdrops play a crucial role in accelerating GameFi adoption. However, he emphasizes that not all players are motivated solely by financial returns.

Yield Guild Games 首席执行官 Gabby Dizon 认为，空投在加速 GameFi 采用方面发挥着至关重要的作用。然而，他强调，并非所有参与者的动机都只是为了经济回报。

"You could be buying an asset that gives you social status, just like buying an expensive car or watch," Dizon explains.

“你可以购买一项可以赋予你社会地位的资产，就像购买昂贵的汽车或手表一样，”迪宗解释道。

Both Dizon and Warwick believe that GameFi is still in its early stages, lagging behind traditional gaming by approximately 14-15 years. However, they anticipate a rapid convergence as blockchain gaming studios leverage their experience in mainstream gaming.

Dizon 和 Warwick 都认为 GameFi 仍处于早期阶段，落后于传统游戏约 14-15 年。然而，随着区块链游戏工作室利用​​他们在主流游戏中的经验，他们预计会迅速融合。

Warwick notes that blockchain innovation is outpacing traditional gaming in terms of speed. "We're not starting from scratch, but we're also building IP, which takes the most time. It's about getting people to fall in love with the storyline and the universe you're creating," he says.

沃里克指出，区块链创新在速度方面正在超越传统游戏。 “我们不是从头开始，但我们也在打造 IP，这需要花费最多的时间。这是为了让人们爱上你正在创造的故事情节和宇宙，”他说。

The Road to AAA GameFi

通往 AAA GameFi 之路

Dixon believes that the GameFi industry awaits a dominant project that will propel the sector forward, akin to Clash of Clans or Candy Crush in traditional gaming.

Dixon 认为 GameFi 行业正在等待一个主导项目来推动该行业向前发展，类似于传统游戏中的《部落冲突》或《糖果粉碎传奇》。

Yield Guild Games, with its decentralized network of gaming guilds, aims to contribute to this evolution by connecting blockchain games and gamers within a single community.

Yield Guild Games 拥有去中心化的游戏公会网络，旨在通过在单一社区内连接区块链游戏和游戏玩家来促进这一发展。

Meanwhile, Wei remains optimistic, predicting that 2024 will witness the release of a AAA-standard GameFi title.

与此同时，Wei 仍然保持乐观，预计 2024 年将会有 AAA 标准的 GameFi 游戏发布。

Conclusion

结论

Despite initial resistance, tokenomics is becoming an integral part of the gaming industry's strategy to attract and retain players. However, experts emphasize that engaging gameplay remains the cornerstone of player retention and long-term success. As the industry continues to evolve, finding the right balance between tokenomics and entertainment value will be crucial for GameFi's continued growth and mainstream appeal.

尽管最初遇到阻力，代币经济正在成为游戏行业吸引和留住玩家战略的一个组成部分。然而，专家强调，引人入胜的游戏玩法仍然是留住玩家和长期成功的基石。随着行业的不断发展，在代币经济和娱乐价值之间找到适当的平衡对于 GameFi 的持续增长和主流吸引力至关重要。