Chiliz 成立新部门来代理体育产业和区块链品牌之间的赞助交易

Chiliz 在区块链驱动的粉丝代币领域享有盛誉，声称可以帮助体育组织吸引全球粉丝群。

Chiliz, the Web 3 sports and entertainment company, has launched a new independent division to help connect sports properties with blockchain brands for sponsorship opportunities.

Web 3 体育和娱乐公司 Chiliz 成立了一个新的独立部门，帮助将体育产业与区块链品牌联系起来以获得赞助机会。

Chiliz is best known for its fan tokens, which help sports organisations engage their global fanbases. These tokens, which are built on the Chiliz Chain, allow fans to vote on various issues and access exclusive rewards, such as content and VIP experiences. Chiliz has partnered with more than 150 sports organisations, including major European soccer outfits, National Football League (NFL) franchises and rugby union clubs.

Chiliz 以其粉丝代币而闻名，它可以帮助体育组织吸引全球粉丝群。这些建立在 Chiliz 链上的代币允许粉丝对各种问题进行投票并获得独家奖励，例如内容和 VIP 体验。 Chiliz 已与 150 多个体育组织合作，包括欧洲主要足球队、美国国家橄榄球联盟 (NFL) 特许经营权和橄榄球联盟俱乐部。

However, some have criticised the concept as exploiting fan loyalty, citing a lack of utility and a dramatic decline in monetary value post-launch.

然而，一些人批评这一概念是在利用粉丝忠诚度，理由是缺乏实用性以及发布后货币价值的急剧下降。

Chiliz has also been working to position the Chiliz Chain as the de facto blockchain for sport, with its own cryptocurrency (chili) at the heart of a sports Web 3.0 ecosystem. It has worked with numerous third parties and last year launched a US$50 million incubator and accelerator programme to support early-stage companies looking at the intersection of sport and blockchain.

Chiliz 还一直致力于将 Chiliz Chain 定位为事实上的体育区块链，其自己的加密货币 (chili) 处于体育 Web 3.0 生态系统的核心。它与众多第三方合作，并于去年启动了一项价值 5000 万美元的孵化器和加速器计划，以支持关注体育和区块链交叉领域的早期公司。

The creation of Chiliz Sports comes at a time when cryptocurrency sponsorship appears to be showing signs of a comeback after the market crashed in late 2022, with the likes of Tottenham Hotspur, Uefa and the NFL inking deals this year with Kraken, Crypto.com and Bitpanda respectively.

Chiliz Sports 的创立正值 2022 年底市场崩溃后，加密货币赞助似乎显示出卷土重来的迹象，托特纳姆热刺、欧足联和 NFL 等球队今年与 Kraken、Crypto.com 和分别是比特熊猫。

“We know sports clubs and sports properties very well because we’ve been serving them and their fans for over six years,” said Alexandre Dreyfus, founder and chief executive of the Chiliz Group. “We understand their needs and priorities, what works for them and what doesn’t, we know what moves their audiences.

Chiliz 集团创始人兼首席执行官亚历山大·德雷福斯 (Alexandre Dreyfus) 表示：“我们非常了解体育俱乐部和体育产业，因为我们为他们及其球迷提供服务已超过六年。” “我们了解他们的需求和优先事项，什么对他们有效，什么对他们无效，我们知道什么能打动他们的受众。

“We also have a deep understanding of blockchain and crypto companies, because we are one. We know how they operate, their goals and the challenges they face. Our aim has always been to serve both industries and bring them together to create value. Chiliz Sports is a new and very exciting step in that direction.”

“我们对区块链和加密货币公司也有深入的了解，因为我们就是其中之一。我们了解他们的运作方式、目标和面临的挑战。我们的目标始终是服务这两个行业，并将它们结合起来创造价值。 Chiliz Sports 是朝着这个方向迈出的新的、非常令人兴奋的一步。”

Chiliz Sports will now support brands from the sports and tech industries in identifying opportunities and partners, including establishing connections and providing support, advice and guidance.

Chiliz Sports 现在将支持体育和科技行业的品牌寻找机会和合作伙伴，包括建立联系并提供支持、建议和指导。