Autograph 作为粉丝平台重新推出，在 Tom Brady 的 FTX 遇到麻烦后放弃了 NFT

粉丝平台的推出完成了 Autograph 方向的重大转变，该平台最初是作为 NFT 数字收藏品市场推出的

National Football League (NFL) legend Tom Brady’s sports technology startup, Autograph, has relaunched as a fan platform, ditching the non-fungible token (NFT) functionality that was central to its original pitch.

美国国家橄榄球联盟 (NFL) 传奇人物汤姆·布雷迪 (Tom Brady) 的体育科技初创公司 Autograph 已作为粉丝平台重新推出，放弃了其最初宣传的核心功能——不可替代代币 (NFT)。

Launched back in 2021, Autograph set out to become a digital collectible marketplace for NFTs, securing up to US$200 million in funding from athletes and tech executives. Tennis star Naomi Osaka and Apple’s senior vice president of services Eddy Cue were among the investors. It also struck up agreements with major rights holders such as golf’s PGA Tour.

Autograph 于 2021 年推出，旨在成为 NFT 的数字收藏品市场，从运动员和技术高管那里获得了高达 2 亿美元的资金。网球明星 Naomi Osaka 和苹果服务高级副总裁 Eddy Cue 是投资者之一。它还与高尔夫PGA巡回赛等主要权利持有者达成了协议。

But the fan platform rollout marks a major shift in direction for Autograph. NFT space has seen a downturn, and Brady himself encountered troubles as an ambassador for collapsed crypto firm FTX.

但粉丝平台的推出标志着 Autograph 方向的重大转变。 NFT 领域出现了低迷，布雷迪本人作为倒闭的加密公司 FTX 的大使也遇到了麻烦。

Now boldly declaring itself to be the “most comprehensive and personalised fan experience in sports”, Autograph: Sports Fandom will aggregate content like social posts, audio and videos into a single destination, rewarding users for consuming it.

现在，Autograph: Sports Fandom 大胆宣称自己是“体育界最全面、最个性化的球迷体验”，它将把社交帖子、音频和视频等内容聚合到一个目的地，奖励用户的消费。

The new platform aggregates a network of over 3,800 creators, blogs, social accounts, YouTube channels and podcasts, covering more than 240 professional and college sports teams.

新平台汇聚了超过 3,800 个创作者、博客、社交帐户、YouTube 频道和播客的网络，涵盖 240 多个专业和大学运动队。

Fans set their favourite teams and are then served a personalised feed of this creator-led content, powered by artificial intelligence (AI). They are awarded ‘coins’ for each item they consume and other “acts of fandom”.

球迷们可以设置自己最喜欢的球队，然后在人工智能 (AI) 的支持下，获得由创作者主导的个性化内容。他们消费的每件物品和其他“粉丝行为”都会获得“硬币”。

These coins can be used to unlock access to exclusive items such as tickets, merchandise or memorabilia, as well as in-person experiences. While participants in this network will benefit from traffic and impressions, Autograph hopes to monetise this fandom through ecommerce and other revenue streams.

这些硬币可用于解锁独家物品，如门票、商品或纪念品，以及亲身体验。虽然该网络的参与者将从流量和印象中受益，但 Autograph 希望通过电子商务和其他收入来源将粉丝群体货币化。

“FTX collapse to prompt shift in crypto sector’s relationship with sports industry”

“FTX 崩溃将促使加密货币行业与体育产业的关系发生转变”

“PGA Tour and Tom Brady’s Autograph agree NFT collectibles deal”

“PGA 巡回赛和 Tom Brady's Autograph 达成 NFT 收藏品交易”

“We’re pulling together awesome content from top creators all in one place, so we can give fans an amazing experience and really show how much we appreciate everything they do,” said Brady.

“我们将顶级创作者的精彩内容汇集到一个地方，这样我们就可以为粉丝提供令人惊叹的体验，并真正展示我们对他们所做的一切的感激之情，”布雷迪说。

Autograph’s platform has spent the past year in an invite-only beta phase featuring creators covering the University of Michigan Wolverines college football team – Brady’s alma mater. Among the rewards on offer were discounted tickets to the College Football Playoff (CFP) semi-finals and finals, and the National Collegiate Athletic Association (NCAA) March Madness college basketball tournaments.

Autograph 的平台在过去的一年里一直处于仅限邀请的测试阶段，其中包括布雷迪的母校密歇根大学狼獾大学橄榄球队的创作者。提供的奖励包括大学橄榄球季后赛 (CFP) 半决赛和决赛以及美国大学体育协会 (NCAA) 疯狂三月大学篮球锦标赛的折扣门票。

So far, the platform says it has attracted “tens of thousands of fans” who have spent a total of 211,000 hours on the application, recording more than two million acts of fandom and collecting over 16.5 million coins. More than 270,000 offers have been redeemed, and Autograph is scaling out the model to other teams and more sports.

该平台表示，到目前为止，它已经吸引了“数万名粉丝”，他们在该应用程序上花费了总计 211,000 小时，记录了超过 200 万个粉丝行为，并收集了超过 1650 万枚硬币。超过 270,000 个优惠已被兑换，Autograph 正在将该模型扩展到其他球队和更多运动项目。

“Autograph’s mission has always been to connect communities of fans more deeply with the teams, icons, and properties that they love,” said Dillon Rosenblatt, chief executive and co-founder of Autograph. “We’ve now evolved the platform to be able to engage even more fan communities in innovative ways. We’re powering daily sports content for fans, using our Passport feature to quantify and recognise fandom, and ultimately striving to leverage our technology to give more meaning and recognition to fans everywhere.”

Autograph 首席执行官兼联合创始人 Dillon Rosenblatt 表示：“Autograph 的使命始终是将粉丝社区与他们喜爱的球队、偶像和资产更深入地联系起来。” “我们现在已经发展了这个平台，能够以创新的方式吸引更多的粉丝社区。我们为球迷提供日常体育内容，使用我们的 Passport 功能来量化和识别球迷群体，并最终努力利用我们的技术为世界各地的球迷赋予更多意义和认可。”