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SUNDOG 是 Tron 區塊鏈上的迷因幣,在英國 28 個足球場發起了一項雄心勃勃的廣告活動,本賽季覆蓋了超過 2000 萬球迷。
SUNDOG, a meme coin on the Tron blockchain, has launched an ambitious advertising campaign across 28 football stadiums in the UK, aiming to reach over 20 million fans this season. This move, in turn, has sparked a discussion about its potential risks and rewards.
SUNDOG 是 Tron 區塊鏈上的迷因幣,在英國 28 個足球場發起了一項雄心勃勃的廣告活動,旨在本賽季覆蓋超過 2000 萬球迷。此舉反過來又引發了對其潛在風險和回報的討論。
As part of its strategy to bolster its presence in the football world, SUNDOG’s advertisement will be featured in 420 games across the UK. The campaign will run throughout the Premier League and Championship seasons, targeting an audience of over 20 million football fans.
作為增強其在足球界影響力策略的一部分,SUNDOG 的廣告將出現在英國各地的 420 場比賽中。該活動將貫穿英超聯賽和英冠賽季,目標受眾超過 2000 萬球迷。
However, the campaign has elicited varying perspectives within the crypto community. Some view it as an innovative way to introduce cryptocurrency to a broader audience, while others question its effectiveness, particularly in the current market.
然而,該活動在加密貨幣社群內引發了不同的觀點。有些人認為這是向更廣泛的受眾介紹加密貨幣的創新方式,而其他人則質疑其有效性,特別是在當前市場上。
Community members debating the initiative expressed contrasting opinions. Supporters believe that SUNDOG's advertising campaign could amplify the project's reach, capitalizing on the visibility it gains through associations with major football events. They highlighted how such sponsorships contribute to boosting mainstream awareness of cryptocurrencies.
討論該倡議的社區成員表達了不同的意見。支持者認為,SUNDOG 的廣告活動可以擴大該計畫的影響力,利用其與重大足球賽事的關聯所獲得的知名度。他們強調了此類贊助如何有助於提高對加密貨幣的主流意識。
On the other hand, critics contend that such lavish spending may be unsustainable—a common practice in the crypto space. They argue that the funds allocated to advertising could be better utilized in community projects or token burning, which have been more prevalent strategies within the crypto domain.
另一方面,批評者認為,這種奢侈的支出可能是不可持續的——這是加密貨幣領域的常見做法。他們認為分配給廣告的資金可以更好地用於社區項目或代幣銷毀,這是加密領域內更普遍的策略。
Moreover, there is the concern that this type of spending could ultimately backfire, especially if the crypto market turns bearish. CryptoSchnauzer, a pseudonymous account, pointed out that similar strategies have failed in the past, citing gradual declines in projects’ market performance.
此外,人們擔心這種類型的支出最終可能會適得其反,特別是如果加密貨幣市場轉為看跌的話。匿名帳戶 CryptoSchnauzer 指出,類似的策略過去都失敗了,理由是專案的市場表現逐漸下滑。
This is not the first time a crypto project has ventured into sports marketing. The success of FLOKI Inu with sports advertising is often brought up as a potential model for SUNDOG.
這並不是加密貨幣計畫第一次涉足體育行銷。 FLOKI Inu 在運動廣告方面的成功經常被視為 SUNDOG 的潛在典範。
Through similar campaigns, capitalizing on community engagement and strategic timing, FLOKI managed to gain significant visibility. Notably, FLOKI remains among the top meme coins with over $2.1 billion in market cap.
透過類似的活動,利用社區參與和策略時機,FLOKI 成功獲得了顯著的知名度。值得注意的是,FLOKI 仍然是市值超過 21 億美元的頂級迷因代幣之一。
In contrast, the crypto project Rocky, which also sponsored sports events, saw its market cap drop sharply after a major advertising push. CryptoSchnauzer highlights this as an example of the risks associated with high-profile campaigns.
相較之下,同樣贊助運動賽事的加密貨幣計畫Rocky在大規模廣告推動後市值急遽下降。 CryptoSchnauzer 強調了這一點,作為與高調活動相關的風險的一個例子。
Meanwhile, the SUNDOG meme coin is trading at $0.1526, showing a 5% increase in the last 24 hours and a cumulative 10.4% gain over the past week. This mirrors general market trends, with Bitcoin seeing a 6.0% rise over the last fortnight and trading at $96,711.
同時,SUNDOG meme 幣的交易價格為 0.1526 美元,過去 24 小時內上漲 5%,過去一週累計上漲 10.4%。這反映了整體市場趨勢,比特幣在過去兩週上漲了 6.0%,交易價格為 96,711 美元。
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