索尼銀行 CONNECT：日本積極參與 NFT 領域

儘管全球不可替代代幣（NFT）市場低迷，日本仍積極參與該產業。

Major Japanese bank Sony Bank is continuing to push into the Web3 space with the launch of its NFT collection and trading app, called Sony Bank CONNECT. The new app allows users to collect NFTs that are received through promotional activities. Users can also set their favorite NFTs or collections as their phone’s home screen and create gallery-style rooms for their NFTs.

日本主要銀行索尼銀行 (Sony Bank) 繼續進軍 Web3 領域，推出了名為 Sony Bank CONNECT 的 NFT 收集和交易應用程式。新應用程式允許用戶收集透過促銷活動收到的 NFT。用戶還可以將自己喜歡的 NFT 或收藏設置為手機主螢幕，並為其 NFT 創建畫廊風格的房間。

The launch of the Sony Bank CONNECT app faced some initial setbacks, with users experiencing problems not receiving SMS messages that were required for registration. Despite these initial issues, Sony Bank was able to quickly address and resolve the problem, ensuring a smoother experience for its clients.

索尼銀行 CONNECT 應用程式的推出最初遇到了一些挫折，用戶遇到了無法接收註冊所需簡訊的問題。儘管存在這些最初的問題，索尼銀行仍能夠快速解決問題，確保為客戶提供更順暢的體驗。

Sony has a major advantage in the NFT market thanks to its vast intellectual property (IP) assets, courtesy of its subsidiaries like Sony Pictures, Sony Music, and Sony PlayStation. This extensive IP portfolio provides Sony with numerous opportunities to create unique and valuable NFTs. However, Sony’s approach to NFT rights contrasts with some of the most popular NFT collections, such as the Bored Ape Yacht Club (BAYC), which allow users considerable freedom to commercialize their NFTs. Sony’s terms and conditions are much more restrictive in comparison.

索尼在 NFT 市場上擁有重大優勢，這要歸功於其龐大的智慧財產權 (IP) 資產，這得益於其子公司索尼影業、索尼音樂和索尼 PlayStation 等。這一廣泛的智慧財產權組合為索尼提供了大量創造獨特且有價值的 NFT 的機會。然而，索尼對 NFT 版權的做法與一些最受歡迎的 NFT 系列形成鮮明對比，例如 Bored Ape Yacht Club (BAYC)，後者允許用戶相當自由地將其 NFT 商業化。相比之下，索尼的條款和條件要嚴格得多。

The Sony Bank CONNECT app is integrated with the Sony Group’s NFT marketplace, called SNFT. This marketplace operates on the Polygon public blockchain, distinguishing it from some security tokens that utilize private blockchains to align with regulatory preferences. SNFT also collaborates with various events and artists, providing NFTs as rewards. For example, earlier this year, Sony Bank participated in a US $1 million green finance security token issuance using the Securitize private blockchain. Investors who responded to a survey regarding this initiative were rewarded with NFTs.

索尼銀行 CONNECT 應用程式與索尼集團的 NFT 市場（稱為 SNFT）整合。該市場在 Polygon 公共區塊鏈上運行，與一些利用私有區塊鏈來符合監管偏好的證券代幣不同。 SNFT 也與各種活動和藝術家合作，提供 NFT 作為獎勵。例如，今年早些時候，索尼銀行使用 Securitize 私有區塊鏈參與了 100 萬美元的綠色金融安全代幣發行。回應有關該舉措的調查的投資者將獲得 NFT 獎勵。

Some applications attempt to simplify the user experience by hiding blockchain functionalities such as gas fees, but SNFT opts for transparency. It does, however, facilitate user access by allowing on-ramping with credit cards.

一些應用程式試圖透過隱藏區塊鏈功能（例如汽油費）來簡化用戶體驗，但 SNFT 選擇透明度。然而，它確實通過允許使用信用卡進入來方便用戶訪問。

Looking ahead, Sony Bank has plans to issue stablecoins on the Polygon blockchain. Additionally, a Sony group subsidiary recently acquired Amber Japan, a cryptocurrency exchange, subsequently rebranding it as S.BLOX. This acquisition further underscores Sony’s commitment to expanding its presence in the cryptocurrency and blockchain sectors.

展望未來，索尼銀行計劃在 Polygon 區塊鏈上發行穩定幣。此外，索尼集團子公司最近收購了加密貨幣交易所 Amber Japan，隨後將其更名為 S.BLOX。此次收購進一步凸顯了索尼擴大在加密貨幣和區塊鏈領域業務的承諾。