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在整個歷史上,技術不斷重塑我們創建,分發和消費媒體的方式。每個時代都帶來了變革性的轉變,重新定義了創作者,分銷商和受眾之間的關係。
Throughout history, technology has continually reshaped the way we create, distribute and consume media. Each epoch has brought with it a transformative shift, redefining the relationship between creators, distributors and audiences.
在整個歷史上,技術不斷重塑我們創建,分發和消費媒體的方式。每個時代都帶來了變革性的轉變,重新定義了創作者,分銷商和受眾之間的關係。
The printing press revolutionized traditional media, centralizing power in the hands of a few distributors who controlled the flow of information. This era laid the foundation for mass communication, but also limited the diversity of voices in the public sphere.
印刷媒體徹底改變了傳統媒體,將權力集中在控制信息流的一些分銷商的手中。這個時代為大眾傳播奠定了基礎,但也限制了公共領域的多樣性。
The rise of social media marked the next significant leap, democratizing discourse and amplifying public opinion. While still dominated by a handful of platforms, this era introduced a dynamic interplay between creators and consumers, fostering unprecedented levels of engagement and interaction.
社交媒體的興起標誌著下一個重要的飛躍,使話語民主化並擴大了公眾輿論。儘管仍然以少數平台為主導,但這個時代引入了創作者與消費者之間的動態相互作用,從而促進了前所未有的參與和互動水平。
More recently, prediction markets have emerged as a novel form of media, blending information dissemination with forecasting. These platforms empower many distributors to share insights, and when paired with blockchain technology, create a decentralized ecosystem where data and speculation converge.
最近,預測市場已成為一種新型媒體形式,將信息傳播與預測融為一體。這些平台賦予許多分銷商共享洞察力,並與區塊鏈技術配對時,會創建一個分散的生態系統,其中數據和投機收斂。
The transformation of media through technology has continuously pushed away from centralized communications in favor of the voices and opinions of the masses. Blockchain technology is set to usher in the next generation of media by building on the foundation laid before it and better amplifying the truth by breaking down the barriers between creators and consumers.
媒體通過技術的轉型不斷地擺脫了集中式的交流,而有利於群眾的聲音和觀點。區塊鏈技術將通過建立在其面前的基礎上建立基礎,並通過打破創作者和消費者之間的障礙來更好地擴大真相,從而迎來下一代媒體。
The next generation of media is happening now on MYRIAD.
下一代媒體現在正在發生無數。
The Past: From the printing press to modern traditional media
過去:從印刷機到現代傳統媒體
過去:從印刷機到現代傳統媒體
Johannes Gutenberg’s invention of the printing press in the 15th century is widely held to be one of the most significant inventions in human history and the bedrock of media distribution. For the first time, information could be mass-produced and disseminated to a wide audience without physical limitations.
約翰內斯·古滕伯格(Johannes Gutenberg)在15世紀對印刷出版社發明的發明被廣泛認為是人類歷史上最重要的發明之一,也是媒體發行的基礎。第一次,可以大規模生產信息並將其傳播給廣泛的受眾,而無需物理限制。
Though transformative, this innovation centralized power in the hands of a few distributors (e.g., publishers, newspapers) who controlled the flow of information and determined the validity and noteworthiness of the information they received. This model extended beyond print media over several generations to include even more accessible, yet centralized, mass-disseminated media through the likes of television and radio broadcasters.
儘管具有變革性,但這種創新將權力集中在少數分銷商(例如出版商,報紙)手中,他們控制了信息流並確定了他們收到的信息的有效性和值得注意。該模型超過了幾代人,擴展了超越印刷媒體,包括通過電視和廣播電台等更容易訪問,但集中式,大規模截止的媒體。
This traditional form of media lacked in its diversity of voices. Consumers were passive recipients of information, with little opportunity to contribute or challenge the narratives presented to them. Bias often went unchecked, as the gatekeepers of information held significant sway over public opinion.
這種傳統的媒體形式缺乏聲音的多樣性。消費者是被動的信息接收者,幾乎沒有機會貢獻或挑戰介紹給他們的敘述。隨著信息的守門人對公眾輿論的巨大影響,偏見常常不受限制。
Though opinions and narratives surrounding the media could be discussed among those around the consumer, they lacked the ability to disseminate their voices to a broader audience.
儘管可以在消費者周圍的人們之間討論媒體周圍的觀點和敘述,但他們缺乏將聲音傳播給更廣泛的受眾的能力。
The Present: Social media and mass forecasting
現在:社交媒體和大眾預測
現在:社交媒體和大眾預測
The rise of social media in the 21st century marked the next significant leap in media evolution. Platforms like X, YouTube and TikTok democratized discourse — giving a voice to millions of individuals who were previously excluded from the conversation and a real-time environment to disseminate ideas.
社交媒體在21世紀的興起標誌著媒體進化的下一個重大飛躍。 X,YouTube和Tiktok這樣的平台將話語民主化 - 向以前被排除在談話中排除在談話和實時環境中以傳播思想的人發聲。
For the first time, individuals could bypass traditional gatekeepers and share their perspectives with a global audience. This shift not only empowered creators but also allowed consumers to engage directly with content, fostering a more participatory media ecosystem. However, this era is still dominated by centralization issues.
個人第一次可以繞過傳統的守門人並與全球觀眾分享他們的觀點。這種轉變不僅賦予了創造者能力,而且還允許消費者直接參與內容,從而促進了一個更具參與式媒體生態系統。但是,這個時代仍然由集中化問題主導。
Social media platforms, while amplifying public opinion, still maintain control over voices and have the ability to make certain voices louder than others. Algorithms, designed to maximize engagement, often prioritize sensational or self-affirming content, minimizing the reach of contrasting voices and limiting public discourse. Evolving from traditional media, social platforms now act as both distributors and consumers of the total sum of opinions, curating and monetizing information without providing back to their users.
社交媒體平台在放大公眾輿論的同時,仍然保持對聲音的控制權,並有能力比其他人發出某些聲音。算法旨在最大程度地提高參與度,通常優先考慮轟動性或自我表達的內容,最大程度地減少對比聲音的影響力並限制公眾話語。從傳統媒體發展,社交平台現在是分銷商和消費者的總意見總和,策劃和貨幣化信息,而無需提供給用戶。
This new system of media has turned the platforms into the primary consumers of public opinion, while simultaneously preventing users from accessing the full picture of information. Forecasting — the process of predicting future events based on current data and trends — is one area where this limitation becomes evident.
這種新的媒體系統已將平台變成了公眾輿論的主要消費者,同時又可以阻止用戶訪問信息的全部圖像。預測 - 基於當前數據和趨勢預測未來事件的過程 - 是這種限制變得明顯的領域。
While social media platforms aggregate vast amounts of data, they often fail to provide users with a comprehensive or unbiased view of potential outcomes. Instead, they prioritize content that aligns with their algorithms’ goals, such as maximizing ad revenue or user engagement.
儘管社交媒體平台匯總了大量數據,但它們通常無法為用戶提供對潛在結果的全面或公正的看法。取而代之的是,他們優先考慮與算法的目標保持一致的內容,例如最大化廣告收入或用戶參與度。
As a result, consumers are left with fragmented and often skewed perspectives, unable to fully leverage the wisdom of crowds or make informed decisions based on accurate forecasting.
結果,消費者留下了分散且經常偏向的觀點,無法完全利用人群的智慧或基於準確的預測做出明智的決定。
The Future: Blockchain and prediction markets
未來:區塊鍊和預測市場
未來:區塊鍊和預測市場
As we look to the future, the next generation of media is poised to address the limitations of centralized platforms by leveraging the power of prediction markets and blockchain technology. This shift represents a fundamental change in how information is distributed, consumed and validated.
當我們展望未來時,下一代媒體將通過利用預測市場和區塊鏈技術的力量來解決集中式平台的局限性。這種轉變代表了信息的分發,消費和驗證方式的根本變化。
Unlike traditional media or social platforms, which act as gatekeepers and curators of public opinion, prediction markets democratize forecasting by enabling many distributors and consumers to participate in a decentralized ecosystem. Through the use of blockchain technology, this information is not only made more transparent, but allows for markets to incentivize behavior in order to provide the most effective and accurate form of media to date.
與傳統媒體或社交平台(充當公眾輿論的守門人和策展人)不同,預測市場通過使許多分銷商和消費者能夠參與分散的生態系統來使預測民主化。通過使用區塊鏈技術,此信息不僅使得更加透明,而且允許市場激勵行為,以提供迄今為止最有效,最準確的媒體形式。
Prediction markets operate on the principle of the “wisdom of crowds,” where the collective intelligence of many individuals often outperforms that of a single expert. This concept, similar to the “dumb agent theory,” demonstrates how even non-experts can contribute to accurate forecasting when
預測市場基於“人群智慧”的原則,在這裡,許多人的集體智慧通常優於單個專家的智慧。這個概念類似於“愚蠢的代理理論”,展示了即使是非專家,當何時非專家都可以促進準確的預測
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