麥當勞和 Doodles 聯手打造獨家數位和實體體驗

除了引人注目的杯子設計之外，此次合作還為客戶提供了獨特的數位體驗。

Fast food giant McDonald’s is teaming up with NFT collective Doodles for a new Web3 campaign rolling out across the United States.

快餐巨頭麥當勞正在與 NFT 集體 Doodles 合作，在美國推出一項新的 Web3 活動。

The collaboration will see a range of Doodles-themed experiences integrated into the McCafé menu and app, alongside a limited-edition physical apparel collection.

此次合作將把一系列以塗鴉為主題的體驗融入 McCafé 菜單和應用程式中，同時也將推出限量版實體服裝系列。

Customers purchasing a McCafé beverage through the McDonald’s app will also unlock a digital “pack ripping” experience. These digital packs will include unique Doodles-themed items such as character accessories, digital wearables for avatars, and access to animated content on Doodles’ Stoodio platform.

透過麥當勞應用程式購買麥咖啡飲料的顧客還將解鎖數位「撕包」體驗。這些數位包將包括獨特的 Doodles 主題物品，例如角色配件、虛擬人物的數位穿戴式裝置以及 Doodles 的 Stoodio 平台上的動畫內容。

The partnership will also extend into the physical realm, with a limited-edition collection of co-branded apparel and accessories. The collection blends McDonald’s iconic imagery with Doodles’ artistic flair, featuring T-shirts, hoodies, sweatpants, mugs, and more.

此次合作也將延伸到實體領域，推出限量版聯名服飾和配件系列。該系列將麥當勞的標誌性形象與 Doodles 的藝術風格融為一體，包括 T 卹、連帽衫、運動褲、馬克杯等。

Adding a musical element to the campaign, a new song titled “Good Mornin'” will be featured in the campaign. The track is performed by artist Marley Bleu and produced by Pharrell Williams, who joined Doodles as Chief Brand Officer in 2022.

為活動增添音樂元素，一首名為「Good Mornin'」的新歌將在活動中亮相。這首歌由藝術家 Marley Bleu 演唱，並由 Pharrell Williams 製作，後者於 2022 年加入 Doodles 擔任首席品牌長。

This collaboration marks McDonald’s latest effort to enhance its coffee offerings and engage customers through innovative, culturally relevant partnerships. By integrating digital collectibles and exclusive content, McDonald’s aims to create a more immersive and enjoyable experience for its patrons during the holiday season.

此次合作標誌著麥當勞透過創新、文化相關的合作夥伴關係增強其咖啡產品並吸引顧客的最新努力。透過整合數位收藏品和獨家內容，麥當勞旨在為顧客在節日期間創造更身臨其境和愉快的體驗。