遊戲產業採用通證經濟學來獲取用戶，優先考慮遊戲玩法

儘管存在一些阻力，產業高層預測遊戲工作室將繼續使用空投和激勵措施來吸引玩家。這些激勵措施是獲得市場份額的有效方式，但工作室強調提供有趣的遊戲體驗以確保玩家保留的重要性。無法提供引人入勝的遊戲玩法的遊戲，無論其代幣經濟如何，都可能會失敗。

Gaming Industry Embraces Tokenomics Despite Resistance, Emphasizing Gameplay Value

儘管有阻力，遊戲產業仍擁抱代幣經濟，強調遊戲價值

Despite initial skepticism, gaming studios are embracing tokenomics, employing airdrops and other incentives to attract players and bolster their market share. Industry executives maintain that token-based incentives provide a potent tool for user acquisition, but caution that games must prioritize engaging gameplay to sustain player interest.

儘管最初持懷疑態度，遊戲工作室正在擁抱代幣經濟學，利用空投和其他激勵措施來吸引玩家並提高市場份額。業界高層認為，基於代幣的激勵措施為獲取用戶提供了有效的工具，但警告說，遊戲必須優先考慮吸引人的遊戲玩法，以維持玩家的興趣。

The Allure of Airdrops

空投的魅力

According to Kieran Warwick, founder of gaming studio Illuvium, airdrops offer an effective means of acquiring market share. However, he emphasizes that poorly executed games risk losing players if they fail to deliver on entertainment value.

遊戲工作室 Illuvium 創辦人 Kieran Warwick 表示，空投是取得市場份額的有效手段。然而，他強調，如果遊戲無法提供娛樂價值，執行不佳的遊戲就會面臨失去玩家的風險。

"The problem with using tokenomics as a marketing tool is that it only works if you have a great product to back it up. Otherwise, your player retention will be abysmal," Warwick explains.

「使用代幣經濟學作為行銷工具的問題在於，它只有在有出色的產品支援的情況下才有效。否則，你的玩家保留率將非常低，」Warwick 解釋道。

Shi Khai Wei, founder of venture capital firm LongHash Ventures, echoes Warwick's sentiments. While tokenomics can effectively attract users, he stresses the paramount importance of engaging gameplay.

創投公司 LongHash Ventures 的創辦人史凱偉也同意沃里克的觀點。雖然代幣經濟學可以有效吸引用戶，但他強調吸引人的遊戲玩法至關重要。

"Crypto is excellent at user acquisition, but to retain players, you need to have fun gameplay. Otherwise, they'll move on to something else," Wei asserts.

「加密貨幣在用戶獲取方面非常出色，但為了留住玩家，你需要有有趣的遊戲玩法。否則，他們會轉向其他領域，」魏斷言。

Axie Infinity, a popular blockchain game, emerged as a notable success story. However, a recent $650 million bridge hack and other challenges made it difficult for the game's creator, Sky Mavis, to retain players during the ongoing bear market.

Axie Infinity 是一款受歡迎的區塊鏈遊戲，成為了一個引人注目的成功故事。然而，最近發生的價值 6.5 億美元的橋樑駭客攻擊事件和其他挑戰使得遊戲的創建者 Sky Mavis 在持續的熊市期間很難留住玩家。

Striking the Right Balance

取得適當的平衡

Experts believe that creating games with sustainable economics, optimized token emission schedules, and incentives for engaging gameplay will be crucial for long-term success.

專家認為，創造具有永續經濟、優化代幣發行計畫以及對參與遊戲的激勵措施的遊戲對於長期成功至關重要。

Wei emphasizes that finding the right balance is essential. "Games that figure out sustainable economics, the right emission schedules, attracting the right kind of players, and incentivizing the right kind of gameplay are the ones that will survive," he says.

魏強調，找到適當的平衡至關重要。 「那些能夠找出可持續經濟、正確的發行時間表、吸引正確類型的玩家並激勵正確類型遊戲玩法的遊戲才能生存下來，」他說。

The Role of Airdrop Farmers

空投農民的作用

Warwick acknowledges that token incentives may attract players solely interested in financial gain, but he views this as a necessary evil to grow the player base.

沃里克承認，代幣激勵可能會吸引只對經濟利益感興趣的玩家，但他認為這是擴大玩家基礎的必要之惡。

"It also gets us the attention that we need from people who are gamers in the space," he adds.

「這也讓我們得到了該領域玩家所需要的關注，」他補充道。

Illuvium recently released 200,000 ILV tokens, valued at approximately $25 million, as part of its six-month Play-to-Airdrop initiative. Players can collect these tokens through various in-game activities.

Illuvium 最近發行了 20 萬個 ILV 代幣，價值約 2,500 萬美元，作為其為期六個月的 Play-to-Airdrop 計畫的一部分。玩家可以透過各種遊戲內活動收集這些代幣。

GameFi's Evolution

GameFi 的演變

Gabby Dizon, CEO of Yield Guild Games, believes that airdrops play a crucial role in accelerating GameFi adoption. However, he emphasizes that not all players are motivated solely by financial returns.

Yield Guild Games 執行長 Gabby Dizon 認為，空投在加速 GameFi 採用方面發揮著至關重要的作用。然而，他強調，並非所有參與者的動機都只是為了經濟回報。

"You could be buying an asset that gives you social status, just like buying an expensive car or watch," Dizon explains.

「你可以購買一項可以賦予你社會地位的資產，就像購買昂貴的汽車或手錶一樣，」迪宗解釋道。

Both Dizon and Warwick believe that GameFi is still in its early stages, lagging behind traditional gaming by approximately 14-15 years. However, they anticipate a rapid convergence as blockchain gaming studios leverage their experience in mainstream gaming.

Dizon 和 Warwick 都認為 GameFi 仍處於早期階段，落後於傳統遊戲約 14-15 年。然而，隨著區塊鏈遊戲工作室利用​​他們在主流遊戲中的經驗，他們預計會迅速融合。

Warwick notes that blockchain innovation is outpacing traditional gaming in terms of speed. "We're not starting from scratch, but we're also building IP, which takes the most time. It's about getting people to fall in love with the storyline and the universe you're creating," he says.

沃里克指出，區塊鏈創新在速度方面正在超越傳統遊戲。 「我們不是從頭開始，但我們也在打造 IP，這需要花費最多的時間。這是為了讓人們愛上你正在創造的故事情節和宇宙，」他說。

The Road to AAA GameFi

通往 AAA GameFi 之路

Dixon believes that the GameFi industry awaits a dominant project that will propel the sector forward, akin to Clash of Clans or Candy Crush in traditional gaming.

Dixon 認為 GameFi 產業正在等待一個主導項目來推動該產業向前發展，類似於傳統遊戲中的《部落衝突》或《糖果粉碎傳奇》。

Yield Guild Games, with its decentralized network of gaming guilds, aims to contribute to this evolution by connecting blockchain games and gamers within a single community.

Yield Guild Games 擁有去中心化的遊戲公會網絡，旨在透過在單一社群內連接區塊鏈遊戲和遊戲玩家來促進這一發展。

Meanwhile, Wei remains optimistic, predicting that 2024 will witness the release of a AAA-standard GameFi title.

同時，Wei 仍然保持樂觀，預計 2024 年將會有 AAA 標準的 GameFi 遊戲發布。

Conclusion

結論

Despite initial resistance, tokenomics is becoming an integral part of the gaming industry's strategy to attract and retain players. However, experts emphasize that engaging gameplay remains the cornerstone of player retention and long-term success. As the industry continues to evolve, finding the right balance between tokenomics and entertainment value will be crucial for GameFi's continued growth and mainstream appeal.

儘管最初遇到阻力，代幣經濟正成為遊戲產業吸引和留住玩家策略的一個組成部分。然而，專家強調，引人入勝的遊戲玩法仍然是留住玩家和長期成功的基石。隨著產業的不斷發展，在代幣經濟和娛樂價值之間找到適當的平衡對於 GameFi 的持續成長和主流吸引力至關重要。