Chiliz 成立新部門來代理運動產業和區塊鏈品牌之間的贊助交易

Chiliz 在區塊鏈驅動的粉絲代幣領域享有盛譽，聲稱可以幫助體育組織吸引全球粉絲群。

Chiliz, the Web 3 sports and entertainment company, has launched a new independent division to help connect sports properties with blockchain brands for sponsorship opportunities.

Web 3 體育和娛樂公司 Chiliz 成立了一個新的獨立部門，幫助將體育產業與區塊鏈品牌聯繫起來以獲得贊助機會。

Chiliz is best known for its fan tokens, which help sports organisations engage their global fanbases. These tokens, which are built on the Chiliz Chain, allow fans to vote on various issues and access exclusive rewards, such as content and VIP experiences. Chiliz has partnered with more than 150 sports organisations, including major European soccer outfits, National Football League (NFL) franchises and rugby union clubs.

Chiliz 以其粉絲代幣而聞名，它可以幫助體育組織吸引全球粉絲群。這些建立在 Chiliz 鏈上的代幣允許粉絲對各種問題進行投票並獲得獨家獎勵，例如內容和 VIP 體驗。 Chiliz 與 150 多個體育組織合作，包括歐洲主要足球隊、美國國家橄欖球聯盟 (NFL) 特許經營權和橄欖球聯盟俱樂部。

However, some have criticised the concept as exploiting fan loyalty, citing a lack of utility and a dramatic decline in monetary value post-launch.

然而，有些人批評這個概念是在利用粉絲忠誠度，理由是缺乏實用性以及發布後貨幣價值的急劇下降。

Chiliz has also been working to position the Chiliz Chain as the de facto blockchain for sport, with its own cryptocurrency (chili) at the heart of a sports Web 3.0 ecosystem. It has worked with numerous third parties and last year launched a US$50 million incubator and accelerator programme to support early-stage companies looking at the intersection of sport and blockchain.

Chiliz 也致力於將 Chiliz Chain 定位為事實上的體育區塊鏈，其自己的加密貨幣 (chili) 處於體育 Web 3.0 生態系統的核心。它與眾多第三方合作，並於去年啟動了一項價值 5000 萬美元的孵化器和加速器計劃，以支持關注體育和區塊鏈交叉領域的早期公司。

The creation of Chiliz Sports comes at a time when cryptocurrency sponsorship appears to be showing signs of a comeback after the market crashed in late 2022, with the likes of Tottenham Hotspur, Uefa and the NFL inking deals this year with Kraken, Crypto.com and Bitpanda respectively.

Chiliz Sports 的創立正值 2022 年底市場崩潰後，加密貨幣贊助似乎顯示出捲土重來的跡象，托特納姆熱刺、歐足聯和 NFL 等球隊今年與 Kraken、Crypto.com 和分別是比特熊貓。

“We know sports clubs and sports properties very well because we’ve been serving them and their fans for over six years,” said Alexandre Dreyfus, founder and chief executive of the Chiliz Group. “We understand their needs and priorities, what works for them and what doesn’t, we know what moves their audiences.

Chiliz 集團創始人兼首席執行官亞歷山大·德雷福斯 (Alexandre Dreyfus) 表示：“我們非常了解體育俱樂部和體育產業，因為我們為他們及其球迷提供服務已超過六年。” 「我們了解他們的需求和優先事項，什麼對他們有效，什麼對他們無效，我們知道什麼能打動他們的受眾。

“We also have a deep understanding of blockchain and crypto companies, because we are one. We know how they operate, their goals and the challenges they face. Our aim has always been to serve both industries and bring them together to create value. Chiliz Sports is a new and very exciting step in that direction.”

「我們對區塊鏈和加密貨幣公司也有深入的了解，因為我們就是其中之一。我們了解他們的運作方式、目標和麵臨的挑戰。我們的目標始終是服務這兩個行業，並將它們結合起來創造價值。 Chiliz Sports 是朝著這個方向邁出的新的、非常令人興奮的一步。

Chiliz Sports will now support brands from the sports and tech industries in identifying opportunities and partners, including establishing connections and providing support, advice and guidance.

Chiliz Sports 現在將支持體育和科技行業的品牌尋找機會和合作夥伴，包括建立聯繫並提供支持、建議和指導。