SK Planet Launches 'Oki Club' Membership Service for Its OK Cashbag App

SK Planet announced that OK Cashbag will launch the 'Oki Club' membership service starting on the 27th to enhance mileage competitiveness and customer trust.

SK Planet announced that the OK Cashbag will launch the 'Oki Club' membership service starting on the 27th.

The Oki Club is a premium service exclusive to the OK Cashbag app, launching through a strategic alliance with the Mocha Network. Oki Club members can utilize the Mocha wallet service which is connected to the OK Cashbag app, and they can receive point benefits, coupons, and additionally earn Mocha coins based on their level of participation.

Especially every Thursday is designated as 'O Day', where members can receive up to 30% off in points when paying with OK Cashbag at various partnering stores across major consumer sectors. The key brands for the February 'O Day' are 'GS25', 'Compose Coffee', and 'Dunkin', while 'Lottemart' will be added in March.

Customers can enjoy substantial discounts of up to 30% when paying with OK Cashbag at partnered offline stores every Thursday. By using services linked to the Mocha Network through the Oki Club, members can additionally earn Mocha coins based on their participation.

Moreover, a total of 93 brands and over 70,000 affiliated stores, including 'Mega MGC Coffee' and 'Lotteria', offer a continuous discount of up to 5% when paying with OK Cashbag.

The Oki Club is open to any OK Cashbag customers aged 19 and older, offering benefits of up to 15,000 won per month. Members can utilize benefits totaling up to 100,000 won annually.

Unlike the typical model where membership points become unusable once exhausted, the 'Oki Club' allows members to recharge their OK Cashbag points in the app and use them immediately, rendering it practical and convenient.

To celebrate the launch, SK Planet will give all Oki Club subscribers 100 points of OK Cashbag and '1 Mocha Coin' from the web3 corporation Animoca Brands until March 31, and also will provide 1 million OK Cashbag points (for 1 person) and Mocha Coins valued at 1 million won (for 1 person) through a daily lottery among subscribers.

The Mocha coins which subscribers can receive can be used to participate in various partner services, including games operated on the 'Mocha Network' of 'Animoca Brands', and earn additional rewards.

This service, launched through the strategic alliance between SK Planet and the Mocha Network, holds significant meaning as the first step in expanding and strengthening the ecosystems each company has built in Web2 and Web3.

Through this collaboration, SK Planet can utilize various services within the Mocha Network Web3 ecosystem, such as games, IP, sports, and music, to introduce new experiences to its users. It is expected that the Mocha Network will increase participation among SK Planet users and can serve as a means to create utility using Mocha coins as rewards.

Kenneth Shek, CEO of the Mocha Network, remarked, "The launch of the Oki Club will serve as a significant starting point for the Mocha Network wallet infrastructure to connect with major Web2 platforms in Asia," adding, "Through this collaboration, we expect to accelerate growth by providing digital IDs to millions of OK Cashbag users."

Professor Kim, head of SK Planet's business division, explained, "The Oki Club is a free membership service designed to allow customers to experience diverse benefits while engaging with major brands in their consumption life," highlighting the goal of establishing a membership program that satisfies both partners and customers through strategic alliances with Web3 corporations like Mocha Bus and the integration of new benefits and differentiated programs.