From October 16 to November 16, 2024, Changelly and MyTonWallet partnered to offer 0% service fees on USDT-TRC20 ↔ USDT-TON swaps

The campaign generated over $250000 in transaction volume and reached over 11 million views on Telegram

Changelly and MyTonWallet have joined forces to offer users the chance to win USDT-TRC20 ↔ USDT-TON swaps with 0% service fees. The promotion, running from October 16 to November 16, aims to drive engagement and highlight the benefits of cross-chain solutions.

MyTonWallet users can participate in the campaign by performing at least one type of swap—either USDT-TRC20 to USDT-TON or vice versa—with Changelly through MyTonWallet's integration. Each participant who completes at least one swap will have the chance to win an 80% service fee reduction on the next five swaps they carry out within the same time frame.

This initiative showcases MyTonWallet's commitment to providing a seamless multichain experience, while Changelly brings its expertise in instant and efficient crypto exchange services.

The campaign highlights the growing demand for inter-chain operability and the value of partnerships in enabling such ventures. It also offers insights into user behavior and transaction patterns.

Transaction patterns over the campaign period reflect shifting user demand:

* Initial TRON→TON preference aligns with MyTonWallet's core user base, largely familiar with the TON network.

* The strong shift from August to September toward TRON→TON suggests participants used the 0% fee opportunity to explore TON's emerging DeFi opportunities.

* Transaction volume saw a 3x increase with the introduction of the 0% fee offer.

* By mid-October, the TRON→TON trend outstripped the original flow, indicating a new user segment was enticed by the cross-chain promotion.

* Small Twitter impressions in August contributed to a stronger TRON→TON reversal later in the year, pivoting the original trend. This suggests an interest in engaging with TON beyond its native community.

"Cross-chain operations are crucial for wallet providers to meet growing user demand. This campaign not only delivered strong transaction volume but also demonstrated how seamless swaps can attract and retain users. At Changelly, we are proud to enable such engagement through our robust API and partnership with MyTonWallet," says Zifa Mae, Head of Product at Changelly.

Alexander Zinchuk, Founder of MyTonWallet, adds, "Seamless cross-chain asset management is the future of Web3, and this campaign showcases it beautifully. At MyTonWallet, we are constantly striving to break down blockchain barriers, allowing users to move assets effortlessly. By integrating TRON and other major networks, we aim to not only increase liquidity but also invite millions of new users to discover TON's DeFi landscape.

Our vision is a fully connected, user-first, and secure multichain experience. We believe that by joining forces and removing technical barriers, we can unlock new opportunities for the crypto community."

MyTonWallet is expanding its platform by integrating additional blockchains such as Solana, Ethereum, BNB Smart Chain, and Polygon, strengthening its position as a safe and powerful multichain wallet. By bridging major ecosystems, it enhances interoperability and introduces more users to TON, making blockchain access seamless and intuitive.

Changelly's API continues to fuel multichain growth, offering seamless on- and off-ramp solutions to enhance user experiences. With support for over 3,600 exotic DeFi tokens and integration with more than 100 DEXs, Changelly provides broad access to the decentralized ecosystem.

Together, these efforts reinforce how Changelly, with over 7 million users since 2015, empowers wallets to scale cross-chain operations, increase user engagement, and drive DeFi adoption.

About MyTonWallet

MyTonWallet is a self-custodial, open-source multichain wallet for TON, TRON and beyond. Founded in 2022 and recognized for its security and innovation with a Top Wallet Projects Rating by CertiK, it serves over 8 million users.

Known for its user-friendly experience, MyTonWallet offers seamless asset management, intuitive DApp integration, and a best-in-class DeFi gateway. As a pioneer in the TON ecosystem, MyTonWallet is continually pushing boundaries—ready for mass adoption.

Follow MyTonWallet on Telegram, X for updates on new features and ecosystem development.

About Changelly

Changelly is an instant crypto exchange platform and a trusted crypto API provider serving over 600 companies and 7 million users worldwide. It offers secure crypto-to-crypto exchange and fiat on-ramp/off-ramp APIs, and crypto payment processing. Featuring more than 1,000 coins and 330,000 trading pairs, Changelly equips its partners with instant exchange APIs, a listing platform, exchange and fiat on-ramp widgets, and a DEX aggregator for decentralized swaps.

Discover how businesses can enhance their crypto offerings with Changelly'