Moca Network partners with SK Planet to launch OKI Club, a premium membership program that integrates Web3 technology

Powered by Moca Network's AIR Kit SDK (software development kit), OKI Club enables retail users to access Web3 services natively within a Web2 app

Hong Kong-based Animoca Brands flagship project for chain-agnostic digital identity infrastructure for the open internet Moca Network has partnered South Korean information and communications technology platform SK Planet to launch OKI Club, a premium membership program that integrates Web3 technology into SK Planet’s OK Cashbag app, which is South Korea’s largest integrated rewards service.

Powered by Moca Network’s AIR Kit SDK (software development kit), OKI Club enables retail users to access Web3 services natively within a Web2 app, bringing blockchain functionality and interoperable digital identity to one of South Korea’s most widely used consumer platforms, Animoca Brands said in a statement on Thursday.

According to the statement, SK Planet users can now join OKI Club and start earning rewards by signing up for an AIR account within their OK Cashbag app.

OKI Club represents the first large-scale enterprise integration of AIR Kit, which includes a global account, identity, and reputation layer that enables users to accumulate, own, and use their assets with a unified digital identity across multiple ecosystems and applications.

By enabling consumers to maximize their Web3 exposure to experiences and rewards via a single login entry point, OKI Club provides an engaging and rewarding path to onboard retail consumers in South Korea to Web3.

Users of OK Cashbag who sign up for an AIR account are able to earn rewards for their participation in OKI Club in the form of OCB Points and MOCA Coin; by accruing identity and reputation data within their AIR accounts users will unlock additional in-app benefits within OK Cashbag as well as cross-ecosystem benefits from the broader Moca Network.

Prior to launch, OKI Club attracted over 600,000 pre-registrations for early access from unique KYC’d users of OK Cashbag, suggesting there is a strong demand in South Korea for blockchain-integrated consumer applications.

By tapping SK Planet’s 28 million KYC-verified users, OKI Club and the partnership between Moca Network and SK Planet are setting the stage for widespread Web3 adoption on one of South Korea’s most popular consumer platforms.

The collaboration is expected to boost the adoption of MOCA Coin and to expand the utility of MOCA Coin across gaming, intellectual property (IP), sports, and entertainment as SK Planet leverages Web3 to enhance consumer engagement strategies.

“The launch of OKI Club is a major milestone for Moca Network’s AIR Kit, marking its integration into one of the leading Web2 consumer platforms in Asia and bringing global account and interoperable digital identity to a broad retail audience,

“This partnership blurs the line between Web2 and Web3 by having AIR Kit natively integrated with the consumer app with millions of users and its existing internet services, and we are excited to expand together with SK Planet’s consumer ecosystem,” said Kenneth Shek, the project lead of Moca Network.

Kyosu Kim, Chief Business Officer at SK Planet, said OKI Club is a free membership service designed to maximize customer benefits across everyday lifestyle brands.

“Through strategic partnerships with Web3 companies like Moca Network, we will continue to discover new benefits and develop innovative programs, ensuring OKI Club becomes the No.1 membership program that satisfies both our partners and customers,” he added.

Moca Network is a firm building the chain-agnostic digital identity infrastructure for the open internet by providing one universal account for a user’s assets, identity, and reputation across multiple ecosystems and applications.

The firm is powered by MOCA Coin, which serves as the utility token for data generation, storage, verification for users, artificial intelligence (AI) agents, and DAO governance. MOCA Coin is issued by the MOCA Foundation.

SK Planet is a data and tech company in South Korea.

Operating the country’s largest integrated rewards service, OK Cashbag, and the Web3 wallet UPTN Station, the firm is integrating technology with user-centric services.