McDonald's and Doodles Team Up for Exclusive Digital and Physical Experiences

Beyond the eye-catching cup designs, the collaboration offers customers exclusive digital experiences.

Fast food giant McDonald’s is teaming up with NFT collective Doodles for a new Web3 campaign rolling out across the United States.

The collaboration will see a range of Doodles-themed experiences integrated into the McCafé menu and app, alongside a limited-edition physical apparel collection.

Customers purchasing a McCafé beverage through the McDonald’s app will also unlock a digital “pack ripping” experience. These digital packs will include unique Doodles-themed items such as character accessories, digital wearables for avatars, and access to animated content on Doodles’ Stoodio platform.

The partnership will also extend into the physical realm, with a limited-edition collection of co-branded apparel and accessories. The collection blends McDonald’s iconic imagery with Doodles’ artistic flair, featuring T-shirts, hoodies, sweatpants, mugs, and more.

Adding a musical element to the campaign, a new song titled “Good Mornin'” will be featured in the campaign. The track is performed by artist Marley Bleu and produced by Pharrell Williams, who joined Doodles as Chief Brand Officer in 2022.

This collaboration marks McDonald’s latest effort to enhance its coffee offerings and engage customers through innovative, culturally relevant partnerships. By integrating digital collectibles and exclusive content, McDonald’s aims to create a more immersive and enjoyable experience for its patrons during the holiday season.