BC.GAME Becomes the "Official Principal Partner" of English Premier League Club Leicester City Football Club, Launches New Token $BC

The leading iGaming platform BC.GAME has secured a significant partnership with English Premier League Club Leicester City Football Club, becoming the club's "Official Principal Partner" in a multi-year deal.

iGaming giant BC.GAME has announced a multi-year partnership with English Premier League club Leicester City Football Club, becoming the club's "Official Principal Partner."

As part of the partnership, BC.GAME will have its branding displayed on the front of Leicester City's football jerseys starting with the 2024/25 season. The partnership will also see BC.GAME integrate into the club's digital and social media channels.

In addition to the partnership with Leicester City, BC.GAME is also launching a new token called $BC. The token is designed to enhance the user experience on the iGaming platform.

According to BC.GAME, $BC will serve as the ecosystem's core, facilitating transactions for in-game purchases, access to exclusive features, and more.

"We are thrilled to announce this landmark partnership with Leicester City Football Club, a club steeped in history and renowned for its passion and success," said Chris Butler, CBO of BC.GAME.

"This collaboration will amplify BC.GAME's global presence and introduce our brand to the club's vast and dedicated fan base."

Founded in 1884, Leicester City Football Club has enjoyed a remarkable journey, culminating in their historic Premier League triumph in 2016.

The club's success has earned them a strong reputation both domestically and internationally, with their matches regularly broadcast to over 700 million homes worldwide.

"We are delighted to welcome BC.GAME as our Official Principal Partner in a partnership that will span multiple years and culminate in the rebranding of our football jerseys to feature BC.GAME on the shirt fronts starting with the 2024/25 season," said Susan Whelan, CEO of Leicester City Football Club.

"This partnership marks a significant moment in Leicester City's history as we join forces with a leading iGaming platform to create engaging experiences for our fans and further enhance the club's global footprint."

As an early and prominent supporter of the Bitcoin Lightning Network, BC.GAME has been deeply involved in advancing the crypto space.

This dedication is evident in the transformation of the "B" in their logo to "₿" on the jerseys, highlighting BC.GAME's node, which ranks 16th on 1ml.com, showcasing its role within the crypto community.