BC.GAME Introduces $BC Cryptocurrency and Signs $40 Million Deal to Become “Official Principal Partner” of English Football Club Leicester City

The iGaming platform BC.GAMEO has signed a landmark $40 million deal to become the “Official Principal Partner” of English football club Leicester City

iGaming platform BC.GAME has signed a $40 million deal to become the “Official Principal Partner” of English football club Leicester City, the club announced on July 5.

The partnership will see BC.GAME’s branding feature on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts from the 2024/25 season.

As part of the expansion, BC.GAME will introduce its proprietary cryptocurrency, $BC, the native token of the BC.GAME platform designed to provide unique value to both token holders and platform users through a variety of incentives and practical features. $BC serves not only as the governance token but also as the utility token for the game products on BC.GAME.

Introducing $BC: Elevating the iGaming Experience

In response to extensive community feedback, and to elevate the player experience on its platform, BC.GAME has introduced $BC, a new cryptocurrency. This token will be at the heart of the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, and more.

The launch of $BC marks a significant step forward in the platform’s development. Not only will the cryptocurrency enhance the gaming experience, but it will also foster a sense of community among players. By integrating $BC into the platform, BC.GAME ensures that users can enjoy seamless transactions and exclusive benefits that were previously unavailable.

Having been a substantial supporter of the Bitcoin Lightning Network since 2019, BC.GAME is committed to advancing the crypto space. In a show of support, BC.GAME has innovatively transformed the ‘B’ in its logo on the jerseys to ‘₿’. According to the rankings on 1ml.com, the BC.GAME node is positioned at 16th, further showcasing its prominent role in the crypto community.

Robust Tokenomics and Growth Strategies

To support the growth of $BC, BC.GAME will be implementing community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, together with a robust tokenomics framework, will create a vibrant market and deliver consistent value to users.

The community airdrop will reward early supporters and active participants, while liquidity mining will ensure that $BC remains a stable and valuable asset.

BC.GAME’s marketing strategy will include collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns to increase the visibility and adoption of $BC in the competitive crypto market.

Strategic Partnership with Leicester City Football Club

BC.GAME has also entered a partnership agreement with Leicester City Football Club, which will run from August 2024 to May 2026. As part of this agreement, BC.GAME’s logo will be featured on Leicester City’s team jerseys, significantly enhancing the platform’s global visibility.

Famous for their unexpected Premier League victory in 2016 and their FA Cup win in 2021, Leicester City have a rich history and a passionate fan base. This partnership aligns with BC.GAME’s strategy to connect with prestigious sports entities and will leverage the club’s international appeal. The collaboration will not only boost brand recognition for BC.GAME but also provide Leicester City fans with exciting new opportunities to engage with the team.

About BC.GAME

BC.GAME is an online casino platform that provides innovative solutions, creating a secure, fair, and professional service environment. Utilizing cutting-edge blockchain technology, BC.GAME ensures the highest standards of security and fairness for its users.

Contact

Olivia Dixon

BC.GAME

oliviadi@bcgame.com